Why Living Room Staging is Critical to Sell Your Home

Beautifully decorated living room with professional home staging.

The Importance of Living Room Staging When Selling Your Home

The living room is arguably the most important room in the home. Contrary to the more functional rooms like the kitchen and bathroom, the living room serves one primary purpose – to live. It’s the room that you think of first when decorating. It sets the tone for the rest of the home. It’s where you will greet guests. A beautiful living room is something that is critical to selling your home and living room staging is the most important aspect.


The living room is where we come to think,

to slow down the world for a second.

-Jason Winston George


Likewise, when it comes to selling your home, you may think that all rooms are equally as important. But a study conducted by Housesimple.com shows that the living room is ranked #1 of most essential rooms in the house according to buyers followed by the kitchen and master bedroom.

Staging the living room is one of the most critical parts of staging your home. The living room is where everyone goes to relax, to enjoy time with friends and family. Potential buyers need to be able to walk in the room and picture themselves enjoying family time together. Memories are made here. Family game nights, watching the Super Bowl, enjoying watching your children open presents on Christmas morning, or lounging around after a long day at work are all great examples of what potential buyers have gone through their minds when they are touring a possible home.

Staging a Living Room Does Not Have to be Complicated. Consider These Three Tips.


Let’s start with the easiest thing you can do – Declutter. Remove all personal items, photos, memorabilia, and extra items that do not create a warm and softy space. Buyers will turn around and leave if the house is not clutter-free because all they see is a mess. Only keep the necessities in this room. See our post Tips for Downsizing, Donating, and Selling Your Junk.

Create a neutral space

This tip will take a little more effort but will be worth the investment. A beautiful neutral color room is always best. Neutral color furniture with a soft neutral wall color is a great way to impress potential buyers. Check out this article on The Spruce Top 9 Neutral Paint Colors for a New Home to get some idea of what neutral colors buyers are looking for.

Highlight focal points

Sometimes a living room has a natural focal point that needs to be spotlighted. Fireplaces, built-in bookcases, large picture windows, and high ceilings can all be a focal point of the room. Showcasing these in the best light is critical. No Vacancy Home Staging has a great post on Fireplace Makeovers if yours needs an update. Other times, you may need to create a focal point. Entertainment centers, a chandelier, a large mirror, an interesting bookcase are all examples of ways to create a focal point in a living room that doesn’t have one.

Is your property already vacant?  Ditch Renting Staging Furniture with Virtual Staging Furniture.

Want more ideas? Check out our blog post How to Stage Your Home Like an Interior Design Expert.

Contact us today for more virtual staging help today.

What Our Clients Say

“Love the photos! I will be your most devoted client!  Thank You!!!”

PAMELA BELLLAH, Managing Broker | John L. Scott Real Estate – Washington

“We received 2 offers in less than a week and a half.  The property was listed with vacant photos for over 220 days on the market with no offers.  Many buyers passed on the house but after posting the virtual photos, they changed their minds and we definitely saw an increase in buyer traffic!”

TRISH BRADLEY, Agent | Rutledge Properties – Massachusettes

“My vacant property listing sat for about 3 weeks on the market and after posting the virtual photos by Virtually Staging Properties, I saw a 50% increase in buyer traffic and we got an offer just 1 day later.  The buyer’s agent thought virtual staging was a great idea and was going to consider using it for their vacant listings.”

TARIQ THOMAS, Agent | Thomas Holding Group – Pennsylvania

“Virtually Staging Properties offers a phenomenal service!  I have listings that have little to no furnishings and need to be brought to life and VSP does just that.  My clients love the product and my virtual photos get wonderful internet exposure.  I have sold every virtually staged home by VSP faster and will recommend the service to my Realtor colleagues.  Thank You!!”

IRINA BABB, Realtor | Re/Max Allegiance – Virginia

“I only post virtually staged photos by VSP for my vacant listings and it is an excellent service instead of having blank rooms for buyers to view online.”

MARTHA MAY, Realtor | Koenig & Strey – Illinois

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