Why Virtual Staging for Realtors has Become So Popular

Real estate listing with virtual staging furniture.

Virtual Staging in Real Estate

As millennials become the primary buyers in the housing market, the world of shopping for a home online is getting more competitive. They need high-quality visuals to keep them interested. Real estate agents see the value in using virtual staging instead of regular home staging. With 90% of buyers looking online first when house shopping, the image is important. In fact, it is widely agreed that staged homes sell faster than non-staged homes. Virtual home staging has become an agent’s best friend. Continue reading to learn why virtual staging for realtors is gaining more popularity.

Why Realtors are Using Virtual Staging for Real Estate Listings

No Heavy Lifting

Virtually staging a listing allows you to avoid the hassle of hiring movers to haul staging furniture into the house. It also lets you avoid spending hours setting up and staging all that furniture.

If your listing is in a high-rise apartment, imagine the headache and frustration you save by using virtual furniture instead of the real thing.

Security

Vacant homes can be attractive to burglars. They have even been known to look on real estate listing websites for homes that are vacant. Expensive home staging furniture might seem like an easy score. Likewise, staging a home with traditional furnishings that still has occupants, is taking a risk that they might damage the furniture.

Virtual furniture is a secure way of staging a home without the risk.

Because 85% of potential home buyers say that the photos are the most important factor when viewing a home online. … Our virtual staging process provides a realism that draws a buyer’s attention online. Realism is one of the most significant benefits of our ‘current furnishings’ approach to virtual staging. -Virtually Staging Properties

Cost

Traditional home staging is expensive.  In most cases, it’s worth it.  But let’s face it, not everyone can afford $2,000 to $5,000 for a typical vacant home staging.  Then, there are monthly fees after that if it doesn’t sell quickly.

With virtual staging, there are two ways to approach it: Go the least expensive route or hire a professional virtual home staging company with years of experience actually staging homes.

Beware of a low-cost provider because the old adage “you get what you pay for” applies far more often in life than you might want to believe.  Think about your own business…do you approach your clients and sell them on being the lowest cost agent?  Absolutely not.  You sell them on your experience and the value that you bring to the table as a result.

Beware: If the people doing your virtual staging have never really staged a home before, or are located on the other side of the world, this could be a bad sign.

or

You could hire a professional, experienced virtual home staging company with years of actual staging experience. They, as stagers also do, will take into account the type of buyers you are marketing the home toward.  They will use their knowledge of design and current design trends to make sure that your listing attracts the broadest audience possible.

Remember, houses that are staged sell faster. And, the quicker the agent sells the home, the happier their clients will be!

Related articles:

Ditch Renting Staging Furniture with Virtual Staging Technology

More Homebuyers are Bidding on Homes Sight Unseen

Can Virtual Staging Help Me Sell My Home Faster?

What Our Clients Say

“We received 2 offers in less than a week and a half.  The property was listed with vacant photos for over 220 days on the market with no offers.  Many buyers passed on the house but after posting the virtual photos, they changed their minds and we definitely saw an increase in buyer traffic!”

TRISH BRADLEY, Agent | Rutledge Properties – Massachusettes

“You all did a phenomenal job on these virtual staging photos!  Really, I can’t say enough how much I love them.  They are absolutely stunning and my clients are thrilled!”

SHEILA SALVITTI, Agent | Coldwell Banker Premier Properties – Pennsylvania

“The unfurnished townhome we had listed had been on the market for 4 months until we decided to engage in virtual staging.  I had the townhome professionally photographed and then had the photos virtually staged and they were so realistic.  We had a binding contract within 2 weeks after posting the virtual photos!”

ERIC BROOKS, Realtor | Wydler Brooks Real Estate – Virginia

“Your virtual staging product is sensational! The efficiency condo I had listed was in a community of 60+ units for sale and had no offers.  After posting the 3 virtually staged photos of my unit, I got an offer within 5 days and beat out all the competing units listed in the same price range.  Thanks for a great job!”

SUE MILLER, Realtor | Re/Max of Naperville – Illinois

“I was thrilled with our virtual photos cause we got an offer just 5 days after posting the photos online!”

PEGGY RYAN-LANIGAN, Realtor | Lyon Real Estate – California

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