How to Prepare Your Home for Virtual Staging


Staging a vacant property is one of the most effective ways to sell quickly and get a higher selling price. Data shows that a large percentage of staged homes sell within a couple of weeks of going on the market and sells at a higher price than comparable vacant homes. Virtual staging is a less expensive, highly effective way to show a home at its best for online photos, which will bring more prospective buyers to schedule a tour.

Before you virtually stage your home for its online pictures, here are some simple steps you can take to prepare your home for staging. These steps are very similar to preparing for physical staging

Consider the Buyer Demographic

Before you start making changes to the property, having a strategy in place will help you target your ideal buyer so you can sell the house faster. For example, if you have a two-bedroom, two-bathroom condo in a downtown urban area, consider your staging strategy for a younger professional. This would include modern furnishings and lean in to design trends a bit more.

On the other hand, if you are a four-bedroom home in the suburbs, plan your staging strategy for a family. Home and family-oriented artwork, separate adult spaces, and more youthfully-staged bedrooms will allow a family to see themselves in the home.

Make Needed Repairs

The next step is to go to the property and make a list of needed repairs. This should be done prior to putting the home on the market, no matter what, but especially before virtual staging photography is taken. Walk through the home with a buyer’s perspective to see what may present negatively. Water stains on the ceiling, damages in the drywall or stained carpeting may still show up in your photos, causing buyers to move on to the next listing.

Create a Neutral Backdrop

Staging has many purposes from a buyer’s perspective.  It provides a context and a definition of space that may be difficult to grasp in a vacant home. Staging also makes the property feel warm and comfortable, without being overly personalized, allowing buyers to envision themselves living in the space.

Providing a staging company with a neutral backdrop allows them to select the right virtual furnishings for the home without having to also factor in clashing colors.  Painting the rooms with warm, neutral colors, removing the carpet to replace it with wood flooring, and creating a timeless backdrop allows the virtual staging company to create compelling images.

Get Rid of the Clutter

Allow the professional staging company to create spaces that will appeal to the target buyer and remove as much from the home as possible.  While it is a given to eliminate the overly personalized belongings like knickknacks and family photographs, consider taking it one step further and removing extra furniture and themed décor.

Just like repairs and painting the home, this will not only help create stunning, virtually staged images, but the property itself will show better. Extra furnishings, books, toys, storage furniture – these all are house-hold specific items, and they may make an area seem smaller and more cluttered.  With less clutter and a thorough cleaning, the interior will look amazing with the right virtual staging.

Don’t Neglect the Exterior

While most people think of the interior when staging a home, the exterior can benefit just as much from high-quality, virtually staged images.  From adding a conversation set and barbecue to show the potential of a patio, to adding greenery and a porch swing to brighten up a house that is on the market in the winter, staging the outside spaces is just as important as the inside.  Again, just like the interior, make sure you are creating a clean, repaired space so that the images created will give you the most bang for your buck!

What Our Clients Say

“The unfurnished townhome we had listed had been on the market for 4 months until we decided to engage in virtual staging.  I had the townhome professionally photographed and then had the photos virtually staged and they were so realistic.  We had a binding contract within 2 weeks after posting the virtual photos!”

ERIC BROOKS, Realtor | Wydler Brooks Real Estate – Virginia

“After posting the virtually staged photos I saw an increase in showings and we got my vacant listing under contract in less than 14 days! “

PAUL HERRICK, Realtor | Keller Williams Realty – Massachusetts

“Your virtual staging product is sensational! The efficiency condo I had listed was in a community of 60+ units for sale and had no offers.  After posting the 3 virtually staged photos of my unit, I got an offer within 5 days and beat out all the competing units listed in the same price range.  Thanks for a great job!”

SUE MILLER, Realtor | Re/Max of Naperville – Illinois

“The photos were beautiful and certainly gave life to my vacant listing and within the first week after posting the photos and the listing online, we got 4 offers and a full price offer was accepted.  Thank You!”

ANNMARIE DEL FRANCO, Agent | Blackstone Properties of CT – Connecticut

“You all did a phenomenal job on these virtual staging photos!  Really, I can’t say enough how much I love them.  They are absolutely stunning and my clients are thrilled!”

SHEILA SALVITTI, Agent | Coldwell Banker Premier Properties – Pennsylvania