Virtual Staging of "Flex" Spaces

5 Room Ideas that Use Virtual Staging of “Flex” Spaces in A Home

When staging a home for sale it is important to make sure buyers can easily see well defined rooms that are functional.  Vacant homes listed for sale with room after empty room that may be hard to distinguish leave buyers confused especially when viewing the property online.  These empty rooms are used as multi-purpose rooms but in real estate terms is known as “flex” space.  Here are 5 Room Ideas That Use Virtual Staging To Transform a “Flex” Space into an Identifiable Living Space…

1.) Home Office.  This room may be toward the front of a house and seen as a den or another living area.  It could also be a small room in a basement.  A vacant photo of the room can entail virtual staging of the space where real furnishings and decor are digitally placed into the photo – a desk, lamp, chair, plants in a corner and of course wall hangings and a rug to make the room inviting.  An instant home office comes to fruition and the room is now defined as a usable home office space!

2.) Guest Bedroom.  A small one bedroom condo may have that extra room that the agent calls “flex” space which is a frequently used term in the condo arena.  But to a buyer is it an office, den or what furnishings can I really fit in this so called “flex” space?  It can be an office space but could work as a guest bedroom.  Printed out pictures of virtual staging of the room will help buyers envision its use!

3.) Exercise Room.  A newly constructed home furnished as the model home in the community has beautifully staged photos online but when the buyer gets further into the virtual tour there are photos of empty rooms one after another.  A great option is to show one of the rooms as an Exercise Room with equipment, shelving with baskets and rolled towels, decor and maybe large mirror(s).  Even a simple architectural drawing or rough layout sketch of the room as a workout space would help a buyer see the potential!

4.) Media Room.  A luxury lake home has a spacious room on the lower level that is to be the Media Room.  Virtual staging to the rescue!  A large screen TV and couches, leather chairs, ottomans and wall hangings will start to transform the vacant photo into an identifiable space.  A framed picture of the staged room posted during an open house or a showing will certainly attract a buyers attention!

5.) Game Room.  This is a room most families looking to buy a home are wanting to see when viewing properties for sale online.  A seller is most likely not going to be interested in the expense of renting a pool table, flat screen tv and any other game room style furnishings to stage this space?  Digitally placing real life images of game room furnishings into the photo of the vacant room will help buyers make a connection where they can see themselves living in the space!

Pictures of identifiable and designated rooms are important especially online where 90% of home buyers are searching for their next home.  Traditional home staging typically entails staging the main living areas of a home: living room, dining room, kitchen and master bedroom only leaving the rest of the rooms vacant.  Virtual staging is an ideal solution for those photos of vacant “flex” spaces to help buyers see themselves living in a home – sell the dream!

What Our Clients Say

“I was thrilled with our virtual photos cause we got an offer just 5 days after posting the photos online!”

PEGGY RYAN-LANIGAN, Realtor | Lyon Real Estate – California

“Our vacant property was listed for sale with no offers for over 90 days and after virtual staging of the photos took place, we instantly saw an increase in buyer traffic and got an offer in less than 4 weeks.  The buyers liked the photos which helped them with decorating ideas for the home.”

JEANNIE THOMPSON, Agent | Long & Foster – Virginia

“The photos were beautiful and certainly gave life to my vacant listing and within the first week after posting the photos and the listing online, we got 4 offers and a full price offer was accepted.  Thank You!”

ANNMARIE DEL FRANCO, Agent | Blackstone Properties of CT – Connecticut

“The unfurnished townhome we had listed had been on the market for 4 months until we decided to engage in virtual staging.  I had the townhome professionally photographed and then had the photos virtually staged and they were so realistic.  We had a binding contract within 2 weeks after posting the virtual photos!”

ERIC BROOKS, Realtor | Wydler Brooks Real Estate – Virginia

“After posting the virtually staged photos I saw an increase in showings and we got my vacant listing under contract in less than 14 days! “

PAUL HERRICK, Realtor | Keller Williams Realty – Massachusetts